Our Vision

"To be so effective we can be helpful to others"


 

Our Mission

Our goal is to be an industry leader in providing unmatched quality automotive products and services. We will constantly strive to meet the changing needs of our customers. Our aim is to provide an atmosphere that encourages employee teamwork, integrity and excellence. Together we will set and continually improve sales, service and operational standards to ensure long-term market leadership and profitability. It is our mission to exceed our customers' and employees' expectations and maintain their loyalty for a lifetime.

  
 
Our Philosophy

Apple Autos' philosophy is based on five key areas that we believe are critical to business success:

  • Customer Enthusiasm
  • Employee Satisfaction
  • Financial Performance
  • Market Effectiveness
  • Ongoing Improvement

Our philosophy holds that each area is of equal importance and we continually strive to reach a level of excellence in each area. However, in any planning or decision making process, or in any situation of seeming conflict or contradiction among the five critical areas, Customer Enthusiasm will always carry the most weight.



Our Values

Our values bring success to our business and the personal lives of our employees.


  • The Value of Honesty and Integrity:
We believe that all decisions are to be made with integrity. Leadership is setting good examples for others to follow, expecting as much from yourself as from others.

  • The Value of Our People:
We have nothing of greater value than our people. We respect the uniqueness of every individual and believe that such an attitude will build a team of confident, creative members possessing a high degree of initiative, self-respect and self-discipline.

  • The Value of Individual Responsibility and Accountability:
We believe that we are responsible to satisfy the needs of our customers for all our products and services. Individual accountability for our own performance and for the quality
of our products will demonstrate to our customers
that we are enthusiastic about them and really care.
  •  The Value of Ongoing Improvement:
We believe in not accepting the status quo, in constant improvement, and in the value of ongoing education in any form. We believe in providing opportunity for personal, professional and organizational growth within our Company.
 
  • The Value of Unconditional Dedication to Excellence:
We believe that there is no place for mediocrity and halfhearted efforts. We accept personal responsibility for overcoming obstacles and being the very best. We actively choose to
excel in every aspect of our personal and professional lives.
  • The Value of Being Good Community Citizens:

We give willingly to and are actively involved in the support of our communities, because they provide us our success.
 
  • The Value of Cooperation & Communication:
Close mutual support of one another is a fundamental tenet of ours. We value open communication and encourage new ideas, realizing that teamwork produces a better employee work environment and enthusiastic customers and suppliers.